At GMI, we’re very proud of the quality products we manufacture, and we love introducing them to more people. One of our favorite things is to attend various industry trade shows, where we can get face-to-face with current and potential customers, while learning about the latest industry happenings.
We recently attended the Global Pet Expo, March 12-14 in Orlando, FL, and it was a great success. Global Pet Expo is simply the largest annual pet industry trade show, and the single best opportunity to connect with people in the pet industry. Thousands of people from around the world—exhibitors and attendees—come together to display and view products, network, and learn. It’s truly an exciting event.
This year proved to be no exception. There we exhibited our Variety Display Packs, which offer retail customers a great way to easily display gates or pet barriers. These packs are three-tiered systems that conveniently hold an assortment of gates or barriers in a streamlined, organized presentation. They show off the variety of gates/barriers within them, without taking up a lot of space, and look great standing at the end of aisles in retail stores.
We provide all of the racks and marketing to accompany the Display Packs, along with signage that connects to the rack and gives all of the information on the product, giving the consumer an educated choice. Because the customer clearly sees what they are buying, these products consistently result in an increase in sales and a decrease in returns.
We met with so many people at the Global Pet Expo who were very interested in this unique product, and it proved to be a great way to get leads and sales, but also to reach customers who are normally harder to reach. We also gave away a free iPad via raffle, and would like to congratulate the winner, Jim Warren, of Paws ‘N Play in Southern Maryland.
The event was a great success, and we can’t wait to go next year—hope to see you there!